Gerry White
Gerry White
Technical SEO Lead - Just Eat
Read more about Gerry

How Just Eat feeds Google & Users

Las Vegas 2018 | 4 - 7 November 2018 | 11:30

Did you know that on the Just Eat website, the number of unique URLs rapidly approaches infinity, which for twenty thousand restaurants could cause crawling issues, pagination, facets and more cause chaos for search engines – for every URL we might also have a mobile URL an Android URL and in some cases multiple languages – how do we feed Google the diet version (lite version for Americans) but make sure our users can access everything

Increasingly understand what Google sees is becoming more critical, with digital technology for web based apps becoming more commonplace, we’re finding that seeing exactly what Google can (and can’t see) is critical, often we are having to treat Google as a separate user for the site who interacts differently – users demand fast, feature rich engagement, Google demands something similar but demonstrated over far fewer URLs.

Sites increasingly pull in content based on interactions that Google just doesn’t make, speeding up the experience but hiding content from search engines – sometimes we can use this to our advantage (and no I am not talking cloaking) but sometimes rather than creation of multiple URLs we can use Single Page App tech to limit the number of URLs.

Just Eat are spending a lot of time investing in ensuring that all users of the site have the perfect experience, the role of an SEO guy is often to ensure that Google is seeing this, proving to Google that the user experience works for mobile and desktop users, is fast enough…

This session covers

XML sitemaps
Faceted navigation
Researching the customer what is needed and what isn’t
Discovering spider traps through tools including log files
Feeding Google extra data for app indexation
Removing stuff Google shouldn’t be finding

Who is Just Eat? In 2017 21.5 million customers ordered 172 million takeaways around the world creating a revenue of £546 million and in the first quarter of 2018 orders are up up 32% revenue up 45% we also delivered our 400 millionth UK order during Q1 2018…

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
Get in the Know
Sign-up For Updates

Get notified about speaker announcements, early bird tickets and schedules.

Speak at UnGagged
Ready to take the stage?

We’re always looking for talented and knowledgeable speakers who are prepared to engage in an honest discussion on the state of digital marketing.

Learn More