Less than 1 year until the EU General Data Protection Act (GDPR) comes into effect – is your marketing ready?
2016 saw the year of questioning the storage and acceptance of tracking a consumer’s behaviour online. Have you ever thought about what would happen if your customers data got into the wrong hands? If not, now is the time to start. How ready is your company to implement the GDPR changes to be compliant? Get it wrong and the risks are huge fines of up to €20 million or 4% of global annual turnover, maybe now I have your attention!
Surprisingly, less than a quarter of marketers are prepared for the changes and even more worryingly a third don’t even think they’ll be compliant when the new EU data laws come into effect in May 2018. I’ll be explaining the changes from a marketers perspective using real examples, detailing how this will affect your customers and what the new world will look like after May 2018.
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