Harnessing the Light and Darker Sides of On-Page Local SEO
James Bavington will be sharing tips and insight for marketers working with small, local and multi-location businesses. Primarily focusing on-page, the session will share 10 years of experience working with small businesses in the ever changing local landscape. Actionable tips will include bringing enterprise level pagespeed, Free SSLs and site architecture strategies that will change how you structure your clients’ sites and convert their traffic.
Alongside the lesser-known best-practice for small and local businesses, the session also shares techniques and strategies that succumb to the darker side of Local SEO with real-life examples and their surprising results.
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