Greg Gifford
Greg Gifford
VP of Search - SearchLab Digital
Read more about Greg

The Dark Side of Local SEO – and how to fight it

| 1 January 1970 | 10:15

Local SEO has exploded, and in many verticals, spam has completely crowded out the legitimate results. In this session, Greg will share some of the tactics the cheating mofos use, along with specific tips for fighting them and taking them down. Google continues to assign local intent to more searches, which means the spam and cheating will only get worse. Come to this session to learn how to fight the good fight, so your site will rank without having to cheat.

Actionable Takeaways and Key Audience
– learn about the most common spam and fake location tactics
– learn how to spot fake/spam listings
– learn how to take down spammers and fake listings
– learn which signals matter most to help boost your legitimate rankings

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