Aiden Carroll
Aiden Carroll
Co-Founder The Coloring In Department - The Coloring In Department
Read more about Aiden

Enter The Void: Marketing in a World of F**ked Up Technology

Las Vegas 2018 | 4 - 7 November 2018 | 14:00

Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in the keeping up to date stakes.

Let’s face it, digital marketers are up there with social workers, traffic wardens and lawyers in the popularity game these days. Remember geek chic? Wasn’t that grand?

The big question is, can we recover our “cool career” reputation or are we so thoroughly fenced in by “techies to the left of me, jokers to the right” and the long arm of the law on our backs.

This talk will explore three key themes that are/or will change our world and what marketers need to know about them, if we are once again – to make friends and not alienate people.

The Cambridge Analytica fiasco – and why it was awesome
1st party, 2nd party, 3rd party data – it’s all a party, give me more
Just because we know about people, doesn’t mean we should tell them so
Patents, parents, and protection – the dangerous waters of the new social
Google isn’t a Trojan horse, it’s an oligarch – and we best be nice, or we’ll lose our heads
Featured snippets vs facts – and the loose relationship between the two
Providing information to the world – especially my information
Arm yourself to the markup teeth, we are doing battle
GDPR is so last year, but here’s some more fear
Net neutrality, just another word for grey (and murky)
Stateside, legalese medium rare
It’s not just you – it’s them

N.B This talk includes, free, usable templates

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
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