Kristine Schachinger
Kristine Schachinger
Founder / Consultant - Sites Without Walls
Read more about Kristine

NLP, Google, Structured Data, Rank Brain, and You

Las Vegas 2018 | 4 - 7 November 2018 | 12:30

It is a common myth that Google uses Natural Language Processing in its search algorithms, but true NLP is still something search engines struggle with even today. So what does Google do to compensate for this shortcoming? This session will help you understand the history of how Google processes data and query language plus how structured data and Rank Brain are assisting them in making the best match for user search and what that means for you and your site.

In her talk, Kristine tracks the evolution of how Google handles data and query intent, and what you need to do in order to better your site. And almost as importantly, how does Rank Brain fit into all of this?

What you’ll take away:

Learn how Google processes language
What is a knowledge graph and how is it different from THE Knowledge Graph
How does Google use structured data and Rank Brain to create relevancy
Should you optimize for Rank Brain?

This sessions will show you how to better optimize your site for how Google interprets language.

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
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