Judith Lewis
Founder - deCabbit Consultancy
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No-Bull Link Tactics for Smart Businesses

London 2019 | 4 - 7 November 2018 | 14:00

At a time when Google is still punishing what it sees as artificial link building, and yet still places a heavy emphasis in the ranking algorithm on links, how do you build links in as safe a way as possible without falling into the ‘outreach/PR’ trap? How do you protect yourself and make sure you are not liable for prosecution under the various regulations, CAP, ASA and similar codes?

This session looks at safe ways to build your link profile from the free to the extremely expensive and the results achieved in the real world from all of these techniques.

We will look at the recent changes to CAP/ASA guidelines and the extension of liability to businesses, in addition to the change to the standpoint on content with no editorial control. Strategy with proof, this session is perfect for anyone looking at ways to boost their visibility through link building.

If you are a serious business who don’t want to use risky tactics but still want to push things forward, this session is for you.

The Venue

Where is it?

UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.

The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.

Belvedere Road, London, SE1 7PB
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