The People Powered Future of Paid Media
During this session, Samantha will cover what she sees as being the future of paid media where audiences play a much more important role than the keywords and the ads. She will look at how the different paid media channels have evolved over time and talk through some of the exciting new targeting options available to advertisers. In the second part of the talk, there will be actionable audience marketing tips, techniques and takeaways to help you take your paid media campaigns to the next level.
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