Making Money with Paid Social in 2018: #WTF!? What to Do, & Winning Plays
Over the last 6 months, Facebook targeting has undergone radical changes, culminating with recurrent, deep regressions of psychographic targeting, near-elimination of organic visibility for businesses and other slashed capabilities. Marketers are dealing with broken campaigns, invisible Custom Audience data, wondering about other channels, how to integrate with search and left scratching their heads as if to scream, “WHAT do we do with this damn channel now?”
Join Marty Weintraub, Founder of Aimclear® (10 US Search Awards including 2X Best Large Integrated Agency & EU Search Awards Judge) for a cracker of a shredding session.
Learn how to:
Navigate “New” social targeting, why less is actually more, and bring on the mass marketing!
Integrate search and social channels, ads, data, and campaign tactics for the win
Use social top of funnel video like a broadcast television station
Generate more brand search inventory with saturated keyword imprinting
Target influencers in Facebook’s depreciated social psychographic environment
Take advantage of Twitter, which just became a crucial Ads channel
Build lists instead of targeting and filtered retargeting
Where is it?
UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.
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