Power up your Content Marketing – Make an impact
In the past a lot of content marketers looked at the wrong data to measure their success. Who on earth is interested in counting and bragging about tweets and likes really? And what’s “the trick in content marketing” for boring topics like “air conditioners”? Not funny cat content.
We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we? This session looks into great content marketing campaigns in “boring industries” and explains how to learn and build upon learnings.
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