Predicting SEO growth in an environment of extreme uncertainty
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. Not having SMART goals often affects the commitment and the performance of an SEO team. With all the data that is readily available, we are now able to clarify the SEO opportunity lies ahead for a brand and estimate growth over time, in a comprehensible and realistic way.
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