Psychographic Display Revolution: Lead-Gen for Attention, Conversion, & Community
The revolution of optimise-for-you algorithms and machine-learning AI is already taking over traditional bid, placement, and optimisation strategies making human marketers nearly obsolete. Marketers seeking to keep their jobs and stay relevant must master tactics that can ACTUALLY differentiate brands and cut through the cluttered digital space while maintaining spend efficiency.
In this session, social industry veteran, Merry Morud will detail a case study that successfully tapped a 16.5 billion-dollar ($USD), under-served market using NO third-party data; creative strategies that crushed landing page conversion rates, as high as 40%; and converted new members at under-goal CPAs.
Attendees won’t just be dazzled by data and a dream, they’ll take away candid, end-to-end campaign tactics to successfully recreate and measure similar, scalable campaigns. Marketers will learn to catapult conversion rates through cohesive creative, and master audience targeting and acquisition with surgical psychographic precision.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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