Putting it All Together: How Does a Full Digital Marketing Stack Actually Work
A consistent pattern has emerged between businesses that are successful online and those that fail. Most of it comes down to how they spend online across: PPC, SEO, PR, Email, Social, Design, Dev, Analytics, Content and Conversion.
Who should attend?
Marketers trying to put all the pieces together to have that “aha moment”.
Business owners trying to understand how much it actually costs to do digital marketing right and what it looks like.
Affiliates and independents who know they rely too heavily on one channel and one skill set for their income.
In this session, you will learn:
What is the “magic” ratio of marketing spend across the digital stack?
What does a digital marketing stack that works actually look like?
What is the difference between how small businesses vs. enterprises spend?
What can the small business do and where should they focus their energy?
Why does life get easier at $10-25m in revenue?
When should you optimize vs. fix what is broken?
What does scale and amplification really mean?
Where are there opportunities to accelerate?
What is marketing automation?
Why is there just not enough talent in digital?
How can you tell if your marketing is working?
What should your business or your agency actually be doing?
Where is it?
Not the Session that you’re looking for?
Get notified about speaker announcements, early bird tickets and schedules.