Here’s How We Use Remarketing Lists for Reputation Management
When you think about your remarketing list, what comes to mind? Probably not reputation management, right? Think again.
Google gives you a breadth of remarketing options to explore; however, the most savvy PPC managers among us see beyond what they’re given and figure out different tactics to use in order to leverage their options in different scenarios.
For example, if someone on your remarketing list is Googling you, chances are he or she is searching for reviews. If your reputation online isn’t pristine, said customer might find something you don’t want them to see and decide to jump ship to a competitor. How do we combat this kind of a scenario? By simply serving an ad, offering its recipient the opportunity to talk about their experience with you directly via one of your representatives.
In this presentation, attendees will learn about different strategies that will allow them to use their remarketing lists in creative ways to manage their brand’s status online.
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