Search Marketing in the New Age: Brands, Search and the US Elections
In politics, a name is a brand. And that brand has a voice. Since the first Obama campaign in 2008 US presidential candidates have been making much more use of digital marketing to amplify their story and to reach a wider audience. Paul Bongers will explore the success and failures of the candidates for the US presidency in search marketing.
Where is it?
Not the Session that you’re looking for?
Get notified about speaker announcements, early bird tickets and schedules.