Secrets to Persuasion in Marketing
As marketers, we are constantly trying to persuade. Whether it is online, to our (potential) customers, or in speeches on conferences. We want to convince the ‘other side’ of our views. But people aren’t persuaded easily. You need to ‘push the right buttons’. Most of those buttons are subconscious. In fact, 95% of the decisions we make are made subconscious. That means persuasion needs to be thought about carefully.
In his session, Bas van den Beld will look at secrets of persuasion in marketing. With stunning examples and practical tips. You will learn how to be a real persuader.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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