Secrets to Persuasion in Marketing

As marketers, we are constantly trying to persuade. Whether it is online, to our (potential) customers, or in speeches on conferences. We want to convince the ‘other side’ of our views. But people aren’t persuaded easily. You need to ‘push the right buttons’. Most of those buttons are subconscious. In fact, 95% of the decisions we make are made subconscious. That means persuasion needs to be thought about carefully.

In his session, Bas van den Beld will look at secrets of persuasion in marketing. With stunning examples and practical tips. You will learn how to be a real persuader.