SEO vs PPC, or rather, SEO <3 PPC
Gone are the days when both PPC and SEO channels can get away with playing hide-and-secrecy with their data; and fight to the death over who wins the battle of the SERP.
Today is the day of data sharing for mutual gain.
And here’s how:
LINKS – How to use Google Ads data to kick-start or breathe new life into your digital PR/ORM/Outreach campaigns
CONTENT – Can you quantify the quality of words? YES. Yes you can. And you can use this to improve onsite content.
ENGAGEMENT – Does CTR really make a difference to organic Google rankings? Who cares what the robot thinks, your target audience matter more.
I’ll be sharing live examples of these tactics working in the wild, so bring your beady eyes and ears… and questions.
Whether you’re in-house or agency, been plugging away with the same strategy for years or looking for where to start, tune in for accessible tools and actionable tidbits galore.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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