SERP Hackz for combatting Zero-Click Searches

Learn unknown tricks to steer more attention to YOUR snippets in the SERPS in times of zero-click searches.

Google is no longer a mere search engine, it’s turned into an assistant that helps people get stuff done. That means it’ll answer more questions itself, instead of sending traffic to other sites.

As a result, we SEOs have to become smarter with the keywords we target, how we get attention to our snippets in the SERPS, and how we measure our success.

That’s why I present my findings from SERP Features of 100,000 keywords, Traffic from 1,200 domains in different verticals and 3,000 domains in the publishers space. Together, they tell a concise story about how bad the situation is and what successful sites are doing better than others.

It’s vital to understand the impact of SERP features and finding clever ways around them if you still want to get traffic in 2020.

Takeaways:

• The true impact from SERP Features on site traffic
• How to get the only snippet with a star reviews snippet in the SERPS
• Setting up a Share of Voice dashboard for better performance monitoring

Key audience: SEOs, marketers, and executives who are dealing with zero-click searches and reduced organic traffic due to competition with Google