The Shifting PPC Landscape: from Keywords to Audiences
Let’s face it, everybody is talking about Facebook ads. So, why all the hype? Whether you’re just starting out, or you now utilise Facebook ads as part of your broader paid marketing at scale, this talk will take a deep-dive into the changing landscape of paid marketing. Along the way, we’ll explore awesome ways that you can utilise audiences to improve your/your clients businesses, processes that you can incorporate in your day-to-day optimisation efforts and tools you can equip yourselves with to move beyond a keyword-orientated paid media strategy.
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