Simple content optimisation hacks that will increase your rankings
There is a common conception that content should be written for users, instead of search engines. Which is of course true. However, avoiding content optimisation for the fear of “over-optimisation” or hurting the user experience can significantly limit the results you can get.
During this session I will share tactics, examples and case studies of either commonly underestimated, or not well known, content optimisation activities which have one key goal: to move your content’s Google rankings up.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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