Standing on the shoulders of giants: How to talk bullshit without getting dirty
Come to this session, and you’ll immediately seem smarter to those around you! You’ll get the blueprint for creating a legitimate marketing strategy in as little as a few hours. You’ll go away with the basics for how to understand someone’s personality after your first meeting with them. You’ll have the tools to hack together a functioning webapp without too much effort. And that’s just the start…
In this highly atypical session, Rob Ousbey will bear his soul, and share – for the first time – the ‘life hacks’ that he’s used to be a better marketer, consultant, and manager.
As a Brit in America (with a BBC accent and a masters degree from the University of Cambridge), Rob has felt the expectation to be ‘smart’ – but instead spends most of his time under the crushing specter of impostor syndrome.
One technique to deal with this is creating and curating a library of frameworks/blueprints/checklists. It turns out that in most situations, just picking the right mental model to tackle a problem is 90% of what you need to bullshit your way to looking smart enough.
And sometimes these techniques actually give you the spark of inspiration to do something truly awesome.
In this session, Rob will share some of the frameworks that have been most useful for him, and help you find and create your own. This won’t just be processes for SEO, but other things that can help with client management, sales, and drawing useful insights for consulting & marketing engagements.
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