The Intersection of Search, Creativity, and AI
Is there a place for creativity in search marketing?
What happens if we take a step back from the technical aspect of keywords, queries, and ad copy and look for opportunities to leverage creativity to drive the effectiveness of our campaigns?
This conversation becomes even more interesting when you bring AI powered Bots and Digital Assistants into the equation. What role will AI and machine learning play in the process?
By sharing real-world examples, this session will explore creativity’s role in search and how it can help to identify hidden patterns and make connections between seemingly unrelated phenomena to generate solutions.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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