Ultimate Search & Social Conversion Mashup! Expertly Curate “Owned Audience” Cookie Pools
The data’s in and speaks volumes! From Berlin to Spain, London to San Francisco, savvy marketers are pioneering award-winning techniques to turn readily available huge-social-data into attributable conversion. Join internationally known speaker & perennial US/European Search Awards judge Marty Weintraub for a full contact confab covering:
o Selling with first-touch social psychographic data: disciplined, high intent, active, targeting
o New expectations for social marketers: team curated, owned-audience cookie pools for performance marketers to exploit
o Running search ads to psychographic audiences, re-filtering, audience/creative as the retargeting metaphor & second hop cookie pools
It’s true. “Big data,” “psychographics,” “Retargeting” and “Personas” are already overused toss-around buzz terms with numerous, fuzzy meanings. Attend this session for a pragmatic look past frenzied rhetoric into targeting that pays, conversion and the evolving social-data marketer’s integrated role.
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