Marty Weintraub
Marty Weintraub
Founder - Aimclear®
Read more about Marty

Ultimate Search & Social Conversion Mashup! Expertly Curate “Owned Audience” Cookie Pools

Las Vegas 2015 | 9 - 11 November 2015 | 13:00

The data’s in and speaks volumes! From Berlin to Spain, London to San Francisco, savvy marketers are pioneering award-winning techniques to turn readily available huge-social-data into attributable conversion. Join internationally known speaker & perennial US/European Search Awards judge Marty Weintraub for a full contact confab covering:

o Selling with first-touch social psychographic data: disciplined, high intent, active, targeting

o New expectations for social marketers: team curated, owned-audience cookie pools for performance marketers to exploit

o Running search ads to psychographic audiences, re-filtering, audience/creative as the retargeting metaphor & second hop cookie pools

It’s true. “Big data,” “psychographics,” “Retargeting” and “Personas” are already overused toss-around buzz terms with numerous, fuzzy meanings. Attend this session for a pragmatic look past frenzied rhetoric into targeting that pays, conversion and the evolving social-data marketer’s integrated role.

The Venue

Where is it?

3801 S Las Vegas Blvd, Las Vegas, NV 89109, United States
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