Unlock Audience Gold with Remarketing & Bing Ads’ Universal Event Tracking
Up until now, PPC has been focused on keywords and match types- but those days are numbered. Going forward, it’s going to be all about your audience, and learning how to make the most of that resource will determine who stays alive in the search game. Luckily for you, tools like Universal Event Tracking and Remarketing exist to help you do just that- in this session, Bing Ads’ Eric Couch will walk you through how to use UET, Bing Ads Remarketing, and remarketing list segments you can use to unlock audience gold.
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