Gerry White
Gerry White
Technical SEO Lead - Just Eat
Read more about Gerry

Using GTM to hack & test Tech SEO changes

London 2017 | 14 - 16 June 2017 | 17:25

What a blackhat geek could do, or the opportunities for a whitehat SEO
Sometimes even with arguably the biggest dev team in the world, but sometimes a minor, unsexy change that you know might have a big impact – it can be challenging to test to get it done.

Sometimes SEO folks want to test something that to get done is a significant change that could have a massive impact and would be incredibly costly to implement, the ROI could be somewhere between a negative number and a massive number, but without a testing environment (and no this isn’t a sales pitch for an SEO testing tool) using free tools you can change things that just weren’t possible in the past.

GTM allows you to do some evil, blackhat stuff – hidden clever stuff that would make your mother ashamed or proud, GTM to a marketer who knows JavaScript and SEO is like chewing gum to MacGyver, have you left someone from an old agency, an ex-employee the power to seriously screw with your organic visibility or even scrape creditcard details?

The Venue

Where is it?

UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.

The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.

Belvedere Road, London, SE1 7PB
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