Clark Boyd
Founder - Candid Digital
Read more about Clark

Is Voice Search Really Such A Big Deal?

Las Vegas 2018 | 4 - 7 November 2018 | 12:30

“50% of all searches will be by voice by 2020” – comScore

We’ve all seen statistics like this.

They sound impressive, but do they hold up to any scrutiny? And even if people are talking to their devices more, so what? Is it a genuinely new commercial opportunity?

In this session, I will discuss findings from new consumer reports I have authored and use these points to highlight the limitations of voice-based interactions in delivering what consumers really want.

Perhaps ‘voice search’ isn’t ambitious enough.

I would argue it is just the beginning of a broader move towards ‘sensory search’. As a result, I will demonstrate in this presentation the strategies marketers should employ today to gain a real competitive – and commercial – advantage.

Key Takeaways

New data on consumer behaviours and preferences.
Insight into how people really use voice search.
Tips for optimizing for audio and visual search.

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
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