Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).
Awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow in 2015, in Entrepreneur as one of the 50 online marketing influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, Aleyda has also been interviewed in publications such as The Huffington Post.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
UnGagged Las Vegas 2015:
Who are you and what do you do?
I’m Alyeda Solis. I am an international SEO and a management consultant.
What does that mean exactly?
That I do SEO consultancy for companies, especially multilingual and international companies.
What were you speaking about here?
I was speaking about mobile SEO. Because I consult with many companies in many countries, I end up doing a lot of mobile optimisation too.
What other sessions have you been to?
I went to one that really blew my mind about automation. It was amazing.
Who was the speaker and what were they talking about?
I forget the name at the moment, I think it was Rob. It was about how to automate any task that you do manually right now in your analysis.
If you could summarise UnGagged in one sentence, what would it be?
A different type of online marketing conference, definitely.
What was the biggest thing you got out of UnGagged?
The biggest, would be different type of ideas. People, not only the sessions, the people I’ve been able to connect with, and the way they think, and the different ways they do their their activities and consulting. It’s inspirational.
UnGagged London 2015
Please introduce yourself and tell us, why UnGagged?
My name is Aleyda Solis, I am an international SEO consultant. I have my own consultancy, and I focus on international and multilingual type of SEO processes. I’m looking forward to share; I usually blog and share a lot, and speak a lot, and specifically UnGagged is very interesting for me, because it gives me the opportunity to share in a much more private environment and very targeted towards actionability. If you take a look at all of the sessions, they’re very focused on actual outcomes, and insights; very practical aspects of our day to day work. So, I’m very happy to be here.
What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs?
At the end of the day, it’s to think along the long-term, and identify the building blocks that works better from a resource perspective and for your own company. Make the most out of it, understand that if at some point you have to identify and make the most out of a weakness, of the algorithm, that will change and will stop working at some point. So it’s very important for me to identify the opportunities of the new officalities that Google is providing, and it’s better to focus on those, and how you can grow on the long term Not necessarily focusing on those vulnerabilities that at the end of the day, will get you into trouble at some point.
How can businesses with smaller budgets and resources best respond to big updates?
For me, it’s always about competition because at the end of the day you rank, or you get visibility, as long as you don’t have any other bigger competitor looking for those same terms. So for me it’s to focus on your strength and identify those of your competitors. If you competitors are for example, are big companies with huge authority, okay, but you are much more flexible, so you can for example, implement indexing, and achieve things faster than your competitors. Focus on those aspects that you are the best at, and identify those vulnerabilities and areas your competitors aren’t so good at. So as long as you play well and you follow the same guidelines and best practices that you have established for your whole SEO processes; its okay.
Are you aware of any gamechanger developments on the horizon that in-house or consultant SEOs should be aware of?
Yes, for example App indexing for me, is huge. It’s going to be really, really important, and is already being taking into consideration for Android search, for mobile. A lot has been said about mobile geddon, and that has overshadowed this new release, but for me, this is a very, very important aspect that we need to take care of and look forward to. Finally, the integration of all type of multi platform search, I will say.
In your niche or sector, what’s the most annoying SEO misconception? Please feel free to set things straight!
Yeah, oh my God I’ve heard so many, it’s painful. I have even heard at some point, by a pay per click person who said, oh, SEO we all know it’s not ethical, it’s not legal. I think so i really need to invest my time debunking that. No, but in general, for example developers and UX people and more of the paid search sees us as a little bit of pirates, or hackers, or people who look to focus on making the most out of vulnerabilities and all about tactics. Not necessarily building and aligning to create the best possible answer and outcome for the company. You can focus in many ways at the end of the day, but it’s good, for me, that they open their views and eyes that you can do SEO in many, many ways.
Current favourite SEO tool or platform? Or can you give us the inside track on any SEO related platforms, tools or developments coming soon?
Yes, I am really liking old keyword research and competition analysis, SEMrush, I’m a big fan. I’m a big fan of DeepCrawl and also OnPage.org, for an international type of settings and configurations is really, really good. These two are my favourite at the moment.