CEO and Founder - MobileMoxie, LLC
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Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing tool set available today. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international trade events on a regular basis.
Cindy is an active member of the search community and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, Search Engine Watch, Marketing Land, SEOmoz, Search Engine Strategies Magazine, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. She is passionate about bringing creative online marketing solutions to clients.
I go to a lot of conferences, so I’ve heard it all but here I’m hearing stuff that I haven't heard recently, or that I have never heard before, so that’s super valuable.
Who are you and what do you do?
My name is Cindy Krum and I am the CEO of a company called MobileMoxie, based in Denver Colorado. We do mobile SEO and mobile marketing consulting, all that fun stuff.
What have you been talking about at the conference?
I’ve been particularly listening to what people had to say about mobile geddon, and then I’m speaking tomorrow about mobile geddon, and how to prepare for life after mobile geddon and what to expect in the next update because now it’s become such a moving target I think they’re going to continue that. They’re going to start to say ah now you have to do this to be mobile friendly, now you have to do that to be mobile friendly. Also, there is the recent update with the interstitials, and I saw that had an effect on pages that had no interstitials at all, so I think that they’re tightening some of the UX rules as well.
What are some of the other sessions you’ve been to that you really enjoyed?
I just got out of the future of search session and I thought that was really good. You did a great job at moderating. It was an interesting session and I think the future is really exciting. There were some things that didn’t come up in the future that I was surprised about though. Yeah, people seem to very much in the now, and the future they kind of wait until it happens. I think the future is a lot about XML feeds that’s what I’m seeing, Google is taking more and more feeds, and more and more mark up. The web is getting bigger and bigger, it’s never going to get smaller, so they’ve got to make their jobs more efficient. so feeds and mark up. I expected to hear more about that. But, with the app indexing API, that’s just a feed, so how do you help them with that, and also right now Google requires parity between apps and webs, whatever screen you want indexed you have to have the corresponding website. But, they’ve already said that’s not going to continue so we’re about to have this massive entrance of new competitors, based on a feed, based on an API.
What have been some of the best conversations you’ve had here?
The session about bots, just before the future of search session, it was fantastic. About automating everything that you’re doing from an SEO perspective, like anything that you do ten times a week that you hate to do, it can be automated by a bot. So, learning stuff liek that is what you don’t get at other SEO conferences, so UnGagged has been super great for that.
If you could summarise UnGagged in one sentence, what would it be?
What would you say? That’s a hard question. For me it’s a great networking event with people I know and trust, and I know their expertise so I can gain real values, and I can really value their input. Okay, I can echo that, but I would also say I’m getting a lot of fresh ideas, and ideas that no one is talking about. I find that valuable because I go to a lot of conferences, so I’ve heard it all but here I’m hearing stuff that I haven’t heard recently, or that I have heard ever before, so that’s super valuable.