Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. After almost 20 years in the digital marketing industry, her deep experience in digital means that she spends her time separating real solutions from wastes of time (and budget). Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building and was nominated as SEO Speaker of the Year in 2018 by Search Engine Land. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.