Dawn Anderson has been involved in SEO for over a decade and works with clients across varied verticals as diverse as sports betting, personal injury, home insurance, travel and fashion. She also develops and runs lead generation and ecommerce projects. Her major focus is on strategic technical, architectural and dynamic data-driven SEO on large sites and using crawl efficiency competitively.
However, she also has a Master of Science in digital marketing strategy and lectures on search marketing and analytics at Manchester Metropolitan University. She is a US, UK, EU, MENA and Northern Digital Search Awards judge.
Videos featuring the speaker
Why UnGagged loves Dawn
Dawn Anderson wears many hats, besides being an international SEO Consultant and Strategist, she holds a Pg Dip DigMa & MSc, is a lecturer at Manchester Metropolitan University, and judge for the EU & UK Search Awards. Over the years she has worked with industry-leading digital marketing agencies and brands on enterprise SEO campaigns across fashion, legal, auto, travel, telecoms, insurance and gambling. Her goal is to develop organic search and digital strategies to generate high volume traffic and conversion for enterprise and SME sites.