Head of Brand Marketing - Microsoft Bing
April 1, 2019 4:30 - Track no: Track 1
Jason Miller is the Brand Marketing Lead at Microsoft EMEA, and former Head of Content and Social Marketing for LinkedIn Sales & Marketing Solutions. He’s a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11, and a 2018 finalist for CMI’s Content Marketer of the Year.
Recently Jason moved to a new role leading brand marketing at Microsoft in EMEA. Before that he spent six years building the content and demand generation engine that would globally scale LinkedIn Marketing Solutions to become a $700MM+ business. He’s the architect behind LinkedIn’s‘Sophisticated Marketer’ franchise – the most successful campaign in LinkedIn Marketing Solutions’ history which also took home the award for the best multi-year content campaign at this year’s Content Marketing Awards. Jason believes the secret to his success is simple. Creating data-driven, demand (and revenue!) generating campaigns that deliver memorable user experiences’. And he’s passionate about helping others do the same.
12 Years in the Music industry working for Sony Music Entertainment helping to launch the careers of Incubus, John Mayer, System of a Down, MGMT, Adele, and many more.
Launched Welcome to the Funnel – How to Turn Your Social Media and Content Marketing up to Eleven in 2014. Sold more than 18k copies through my own publishing company Heavy Metal Thunder
Launched my second book Down in Front – A Story from the Back of the Crowd to the Front of the Stage – Documenting a four year journey from never picking up a DSLR camera to award winning certified professional concert photographer. Kickstarter campaign funded at 171% of goal and launched at the Gibson Guitar Studios in Central London.
CMI Content Marketing of the Year Finalist in 2018