Jen is a longtime search marketer, speaker and author of many guides and articles on Google & SEO. She began working in the search industry over twenty years ago and remembers fondly when penny clicks on Overture were still a thing and Google was the new up-and-coming search engine on the block.
She has written for all the major search industry publications and is the author of multiple industry guides, including TheSEMPost’s guide to the Google Panda algo. She is one of the top experts on Google’s Search Quality Rater Guidelines, Google’s own guidelines on the types of sites they want to see ranked at number one.
When she isn’t sitting at her desk writing, she can be found grabbing a latte at her local Starbucks, cheering for the Vancouver Canucks or planning her next trip to Disneyland.