Lance Bachmann

President -

When Lance Bachmann founded Digital Agency 7 years ago, he had a few ideas about how to help businesses build an online presence. Today, that business has grown into a global digital marketing firm based in the Philadelphia, PA area. With his team of more than 60 digital marketers, Bachmann provides end-to-end solutions for his clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.

Using a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content writing and email marketing, Digital Agency takes their clients’ businesses to another level by helping them cultivate an online presence and harvest leads, closes, conversions and profits. In fact, Bachmann and Digital Agency have accumulated numerous awards and other accolades for their efforts.

Before he founded Digital Agency, Lance Bachmann founded the Premise Division at, which he grew into 20 offices with over 800 employees, earning $200,000,000 in annual revenue. In the 12 years since then, he has become renowned for his expertise and is regarded as one of the leaders in the digital marketing space because of the results his agency produces for their clients. In fact, Bachmann travels across the country to deliver informative and powerful sessions in the most competitive industries.

Speaker Interview
This snippet is taken from Lance Bachmann’s interview with UnGagged prior to his session at UnGagged Las Vegas 2016:

UnGagged: In your niche sector, what’s the most annoying SEO misconception?

Lance Bachmann: When I hear people say that rankings are everything and content is king, they couldn’t be more wrong. The internet is flooded with content. You can have the best blog, but if you don’t have any links pointing to the blog, domain authority to your site, or traffic, your audience won’t find that piece of content through search.

Likewise, with the constant algorithm updates like RankBrain and Hummingbird, Google is moving away from a focus on keywords and looking more at the relevance of the page. How are you answering or adding value to a particular query?

Going into 2017, SEO is all about intent and relevance, and Google will display your results based on these two factors. If you’re deemed a relevant website and appeal to user intent, you’ll see that your traffic and revenue will increase.