President - 1SEO.com
November 13, 2017 2:00pm - 3:00pm - Track no: 3
November 14, 2017 4:30pm - 5:30pm - Track no: 3
When Lance Bachmann founded 1SEO.com Digital Agency 7 years ago, he had a few ideas about how to help businesses build an online presence. Today, that business has grown into a global digital marketing firm based in the Philadelphia, PA area. With his team of more than 60 digital marketers, Bachmann provides end-to-end solutions for his clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.
Using a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content writing and email marketing, 1SEO.com Digital Agency takes their clients’ businesses to another level by helping them cultivate an online presence and harvest leads, closes, conversions and profits. In fact, Bachmann and 1SEO.com Digital Agency have accumulated numerous awards and other accolades for their efforts.
Before he founded 1SEO.com Digital Agency, Lance Bachmann founded the Premise Division at YellowPages.com, which he grew into 20 offices with over 800 employees, earning $200,000,000 in annual revenue. In the 12 years since then, he has become renowned for his expertise and is regarded as one of the leaders in the digital marketing space because of the results his agency produces for their clients. In fact, Bachmann travels across the country to deliver informative and powerful sessions in the most competitive industries.
This snippet is taken from Lance Bachmann’s interview with UnGagged prior to his session at UnGagged Las Vegas 2016:
UnGagged: In your niche sector, what’s the most annoying SEO misconception?
Lance Bachmann: When I hear people say that rankings are everything and content is king, they couldn’t be more wrong. The internet is flooded with content. You can have the best blog, but if you don’t have any links pointing to the blog, domain authority to your site, or traffic, your audience won’t find that piece of content through search.
Likewise, with the constant algorithm updates like RankBrain and Hummingbird, Google is moving away from a focus on keywords and looking more at the relevance of the page. How are you answering or adding value to a particular query?
Going into 2017, SEO is all about intent and relevance, and Google will display your results based on these two factors. If you’re deemed a relevant website and appeal to user intent, you’ll see that your traffic and revenue will increase.
For the full interview visit: The Google Game is Keep Up Not Catch Up: Interview with Lance Bachmann
Why UnGagged loves them:
UnGagged welcomes Lance Bachmann back to the stage for a second time, eager to hear his unparalleled expert opinions and strategies on the latest developments happening in digital marketing. Drawing from over 7 years of experience in the industry, Lance will discuss real case studies and actionable methods used in his own US Search Award winning digital agency; providing attendees with the tools they need to increase their online business presence and traffic.
This entrepreneur will be holding not one, but two exceptional sessions at UnGagged Las Vegas. On November 14th, Lance’s session titled ‘Here’s How We Use Remarketing Lists for Reputation Management’ will teach attendees how they can use their remarketing lists in creative ways to manage their brand’s status online. While his second session, ‘Going Beyond the Conversions: What You Can Learn From Advanced Tracking’ aims to develop a comprehensive understanding of your sales funnel, specifically Adwords ROI.