Luke Carthy

Technical eCommerce SEO and CRO Specialist - Mayflex Ltd

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Typically drawn to super-juicy digital transformations, lover of all things eCommerce and obsessed with site architecture. Luke is a specialist in technical SEO and CRO and has worked in-house for brands such as Renault, CAT and Chemist Direct.

Luke helped design and plan the IA and help successfully launch the official online parts store for Caterpillar UK. Containing over 1.4m parts, it generated £millions in organic revenue within its first year.

Most recently, he’s binned over 1m bloat urls in the Google index for a domain, which returned a 22% revenue growth via organic search

Having previously gone through more transformations and migrations than he’s toes, Luke says,”It’s criminal just how many companies and brands neglect the basics when it comes to SEO and site architecture.”



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