Marcus Tandler, also known as the Mediadonis, is Co-Founder and Managing Director at OnPage.org – an award-winning SaaS Tech-StartUp with the mission to help webmasters make better websites. Marcus started working in the SEO industry well over seventeen years ago, and was co-host of the popular “Webmasters on the Roof” show on Webmasterradio.FM.
He’s a regular speaker at various conferences around the world such as TEDx, LeWeb, The Next Web, SMX and O’Reilly’s web2.0expo. He got a lectureship at the University of Applied Sciences Erding, the University of Applied Sciences Würzburg-Schweinfurt as well as at the Bavarian Academy of Advertising and Marketing, teaching students how to excel in Online Marketing.
Marcus was the first German to ever win the Award for Outstanding Personal Contribution to Affiliate Marketing at CJU Europe 2007. He holds a master’s of arts and a diploma in marketing. He resides in Munich, Germany.
Please introduce yourself, and tell us why UnGagged?
Hi, I’m Marucs. Among many other things, I’m managing director and Co-Founder of OnPage.org, the leading technical SEO software company.
Why you should come to UnGagged?
It sounds like a fantastic conference, there’s a lot of great speakers, read through a good programme, a lot of great people, of topics. I also love the concept, that it’s not a lot of tweeting, instead people share what they hear and if you have that you will just have a lot more of opening sharing than other conferences, so that’s why I love the UnGagged conference, and that’s why I love to be here. You create an open sharing atmosphere, and that’s why I love to be here.
What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs?
I think the biggest tip would be to not worry at all. Basically it’s always been about 3 things, and I think it will continue to be about 3 things. It’s about having a qualible site and good technical set up, it’s about having unique and great compelling content, which leads to the third thing, which is people basically suggesting and recommending your website to other people, whether it’s through a link to another blog or through social media, it really doesn’t matter, as it all boils down to these three things. I really wouldn’t worry, and just go back to the basics; worry about your users, worry about the people coming to your site, and that’s the most important part.
How do you feel about the combination of artificial intelligence and social media in SEO?
I really don’t care, this is the thing. I really don’t care, because every link that is sending traffic to my site, is gold. I see the thing with the authority, Google is figuring this stuff out, but it’s really about the users, so I don’t really care. Even a low authority tweet, can still send very valuable traffic and users that are buying your product, so for me, as an SEO, I don’t really care, because it’s really just about whatever link is sending traffic, is gold for me.
How can businesses with smaller budgets and resource best respond to big updates?
I just wouldn’t worry, and would always go back to the basics. Focus on what you can do best, focus on why do customers love your brand, why do customers love your product, and focus on that. Really try to satisfy the user’s, satisfy your customers, and try to leverage what you can do best as a company, and work from there.
Are you aware of any gamechanger developments on the horizon that in-house or consultant SEOs should be aware of?
I think this game is changing all the time, Google has announced that do over 500 algorithm updates each year, and it’s getting worse. There are a lot of updates that basically aren’t incremental anymore, so they are ongoing process. So, as I said the game is changing so much, but you shouldn’t really worry about it because you’re just getting grey hair, and grey hair only looks good on George Clooney, not on me.
In your niche or sector, what’s the most annoying SEO misconception? Please feel free to set things straight!
Well, in our niche, our niche is building SEO tools. So, what’s the biggest SEO misconception in the SEO tool market, that you need a lot of tools, you only need one SEO tool; I’m just kidding. Good question, I think there’s always misconceptions there’s always people trying to voodoo the SEO process, when in fact, it’s pretty basic, and it pretty much boils down to what is the best result for the users. A lot of people want people to believe that it’s much more complicated, and sure there’s a technical aspect, and if you understand the technical aspect of the game, it’s very valuable. But still, it really boils down to what’s the best result for the users, and this should be your aim. Always aim to achieve the best possible result, and that’s it.