Murray Newlands

Founder - InfluencePeople

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. He is founder of Chattypeople.coma chatbot builder tool company and an online invoicing company both are based in Palo Alto. His work has been featured on The Wall Street Journal, The Guardian, Forbes, The Huffington Post and many other publications. Newlands is a marketing and public relations professional, having founded several media firms. Newlands was Non-Executive Director for Slough Enterprise Hub and Cambridgeshire Business Services.

He is on the advisory board for VigLink, the leading platform for content-driven commerce. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley and “Content Marketing Strategies for Professionals”.

Speaker Interview
Please introduce yourself and tell us, why UnGagged?

I’m Murray Newlands. I write for Entrepreneur, Inc, Business Insider, the Guardian, Mashable, VentureBeat. I write about a lot of companies, I do a lot of consultancy, digital consultancy for companies, I’m an advisor to VC company in San Francisco and I run Due and Host. I’m here at UnGagged, really trying to help people work out their digital strategy for communication with the media, how to get noticed with all the noise out there.

What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs?

So for me it’s all about building a brand that people really trust, that Google really trusts. If you start with making great content, connecting with great media outlets, who pick up great solid links from real media outlets about real stories, delivering on people’s problems; then even if your site goes down a little bit, if you’ve got phenomenal referral traffic that will mean you will always get customers. Plus if its great content that people trust, it’s unlikely Google will want to penalise you, and it’s therefore unlike for you to be penalized heavily by those algorithms. Also, when thinking about your site as a whole, you should have a great site; it should be mobile friendly, it should be really fast, you should be doing those things for your users that Google is penalizing sites for not having. But as a progressive company, why aren’t you doing those things and why are you being affected by these updates?

How can businesses with smaller budgets and resources best respond to big updates?

I think as a small business, you’ve got many things you’re trying to do, but what you should do is have someone who is an online expert. Whether it is within your company, or externally that really knows how to deliver well with a small budget. You can use a wordpress template which means your website is mobile friendly, there’s many things that you can do, it’s just having an expert knows these are simple things to do to make sure you have a great online experience for your customers.

In your niche sector, what’s the most annoying SEO misconception? Please feel free to set things straight!

So for me the most annoying thing is that, I help a lot of companies with digital media, and PR; and very occasionally a company will get a full write up which is like an advertorial for the company. That’s a unicorn, they occasionally happen. Every time one happens every cient says, what about this? And the answer is, that’s not going to happen. Also, just because Facebook has a whole article written about their new app, doesn’t mean that your company that is tiny and no one has ever heard of is going to get a full write up on the BBC about your new app launching.

Current favourite SEO tool or platform? Or can you give us the inside track on any sexy SEO related platforms, tools or developments coming soon?

One of my favourite platforms right now, is Searchmetrics. They’ve got a great tool. We actually use their SEO platform to work out what content works best on major publications that we contribute to, work out how to make a better version of that content for that platform or for other platforms, and how to really maximise the content that is out there and the information and the signals about the content that’s out there, to produce better content for ourselves.