Paul Shapiro

Senior Partner, Head of SEO - Catalyst


Paul Shapiro is a “technical marketer”, author, and regular speaker. He is currently serving as Senior Partner and Head of SEO at Catalyst, a search and social marketing agency. At Catalyst, Paul is responsible for managing and developing Catalyst’s best-in-class SEO capabilities while working across the agency’s large portfolio of Fortune 500 clients to strategically solve brands’ most complex SEO challenges.

Recognized as a leading SEO expert, Paul is a frequent contributor to Marketing Land and Search Engine Land, and has been featured in top publications like AdWeek, Inc.com, CIO.com, Business Insider, Search Engine Journal, Huffington Post, and Content Marketing Institute. Paul is also the founder of Catalyst’s TechSEO Boost conference, a digital marketing event 100% dedicated to advanced technical SEO.

Prior to his role as Head of SEO, Paul served as Director of Strategy and Innovation at Catalyst where he expanded Catalyst’s technical SEO expertise by driving integration across SEO and technology teams.