Richard Park came to paid search in the best way possible – with a sink or swim imperative. So he self-taught his way through Crossroads Interactive, managing the shopping campaigns for their affiliate programs. He self-taught his way to eBay Enterprise, where he led their feed division for various advertisers and shepherded Toys R Us to a $27 million gain upon the launch of their shopping campaign, with a 12:1 ROI. But before he landed at Microsoft, Elite SEM snagged Richard so he could start their feed division. With all this experience, it’s no wonder Richard currently manages Bing Ads’ feed program, Product Ads and Shopping Campaigns.
Richard has deep respect for the power of the data feed, because there’s so much information that can be used in many different directions. Feeds are important for the future as they are the catalyst for other channels like remarketing and paid search. In his current role with Microsoft, Richard helps Bing Ads customers set up and optimize their data feeds for Shopping Campaigns, always fine-tuning based on the nuances of the market, the locality and advertiser goals.
When he’s not knee-deep in data, Richard is up to his elbows in barbecue, experimenting with coffee rubs and slow smoking for the perfect ribs. He practices kickboxing, jujitsu and being a good boyfriend to his medical-student girlfriend.