CEO - CUBED Attribution
November 13, 2017 4:30pm- 5:30pm - Track no: 1
November 13, 2017 3:30pm - 4:30pm - Track no: 1
Russell McAthy has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.
Why UnGagged loves them:
Russell McAthy is an evangelist of data-driven marketing activities. His skills in analytics, search marketing, and digital management have made him a popular and much-liked character on the UK conference circuit. He’s a problem solver, a creative thinker and he loves to network! Engage with him over a couple of beers and you’ll soon see his geeky side emerge, plus find out all about his belief that the future of marketing is through data.
Russell returns to Las Vegas for the second time, this year showcase data on the true value that affiliates bring and questions whether the future will be smarter than just click windows, or is there a smarter way to do things? Russel also has a seat on the Panel Discussion, alongside Sam Noble, Ned Poulter and Laura Crimmons.