With over 20 years in Web experience, very few people have the unique perspectives on making the Web work for business than Thom Craver. A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. From system administration to coding to marketing, few have the full 360-degree view of modern day digital marketing.
Thom started his first Web consultancy, New York Web Works, in 1997 and never looked back. His practitioning has included brands large and small in nearly every vertical. He has held adjunct teaching positions at several major colleges and universities. At Rochester Institute of Technology, he led the charge on all digital web-related technology for the Saunders College of Business and also led analytics strategy efforts for the university’s mobile initiative.
Additionally, Thom has ghost written over a dozen technical training manuals, has written for several industry blogs, speaks at several digital marketing events and is a veteran of TEDx Flour City. He has also taught for several colleges including Quinnipiac University, and the Saunders College of Business at Rochester Institute of Technology.
This snippet is taken from Thom Craver’s interview with UnGagged prior to his session at UnGagged Las Vegas 2016:
UnGagged: Tell us a bit about your background and how you got started in SEO.
Thom Craver: I had been building Web content for about 4 years and started my own design and hosting business. Pretty much every time I built website for a client, I’d get the inevitable question “So you built it. Now they’ll come, right?” and I always had that uneasy feeling in my gut as I sheepishly replied “uh.. yeaaaahh.” So I made it my business to learn how to get people to websites. So, naturally, I started reading everything I could find. Lo and behold, there were conferences and blogs and people discussing this all over. The business pivoted and I added SEO services. I later led a merger of my business with a local interactive agency and lead the SEO department for the merged company. That turned into measuring performance. It started as proof of the SEO we were doing, but quickly became a lesson in “well people are coming, staying, but not converting. Why?” Again, I pivoted. This time toward analytics and conversion optimization.