Manager Search - Ziff Davis
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Upasna, more commonly referred to as Pas, is the Search Lead at Ziff Davis, where she architects and executes the organic search strategies for Mashable and PCMag. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Clinical Research Scientist but her love for data drew her into the field of SEO a few years ago.
Pas has previously led the search strategies for Ford Motor Company, Valvoline, Mars, Mars Petcare brands, Intel, American Eurocopter, Banfield Pet Hospitals, Dave and Busters, Dr Pepper Snapple Group, Kimberly-Clark, Kroger, Daltile, MetroPCS, Domino’s Pizza, and Unilever.
Pas’ unique experience in mathematics, science and search has allowed her to bring a truly logical and analytical approach to digital marketing. Her greatest strength is in the ability to process a complex topic, distill it down to the simplest form, and translate it so it can be understood by anyone. It’s because of this that Pas stepped into the conference circuit just a little under two years ago, and in that time, she has given presentations across the Digital Summit series, Pubcon, SMX Advanced, Conductor C3, INBOUND, State of Search, and Advanced Search Summit to name a few. The highlight of her professional career will be the delivery of her TED talk in Dallas in May 2019, titled “Optimizing for the Next Billion.” In addition to her full-time position and conference speaking, Pas is a part-time fitness instructor and dance teacher.