Upasna, more commonly referred to as Pas, is a Product Manager at CNN where she develops and optimizes the technological infrastructure that powers CNN.com. Prior to her Product Management role at CNN, Pas worked in SEO for a decade and has architected, executed, and managed the organic search strategies for PCMag, Mashable, Ford Motor Company, Valvoline, Mars Corporation, Mars Pet Food, Dr. Pepper Snapple Group, and Kimberly-Clark.
Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Clinical Research Scientist, but her love for data drew her into the field of SEO, then ultimately, Product Management. Pas’ unique experience in science, mathematics, and search has allowed her to bring a logical and analytical approach to increasing web visibility and authority while maintaining brand integrity to drive greater conversion for enterprise-level digital products.
Pas lives her passion for teaching through processing complex technological topics and distilling them down to their simplest forms so that they can be understood by anyone. She has presented her thought leadership on product and search optimization at several tech conferences, including the Digital Summit series, Pubcon, SMX Advanced, Conductor C3, INBOUND, State of Search, and Advanced Search Summit. The highlight of her professional career was in May 2019, when she delivered her TED talk in Dallas, titled Optimizing for the Next Billion. In addition to the nerdy goodness of her full-time position and conference speaking, Pas is a fitness instructor, avid hiker, aspiring yogi, and wannabe gastronomist.