UnGagged Las Vegas 2018 Schedule
The Sessions
UnGagged Las Vegas: November 4-7
Don’t expect over-shared Conventional wisdom and blog-saturated best-practice lists, UnGagged NY is the only SEO conference to focus on real-world strategies that deliver real-world ROI.rnrnWe’re covering all the industry acronyms, from SEO and SEM to CRO and NLP. And if that’s not enough, we’re looking at optimizing your agency, analytics and reporting, mobile, local, video, social and more!
Sunday 04 November
08:00
Breakfast & Registration
10:15
Introductions
10:30
State of the Industry
We’re taking a look at the realities facing businesses today and tomorrow. Voice is just the tip of the iceberg and it’s often misunderstood. This overview will help you better understand why “conversational” is so important, how it’s being engaged with, what the big companies are focused on and I’ll…
Duane Forrester | Room 1
12:30
Lunch Break
14:00
Enter The Void: Marketing in a World of F**ked Up Technology
Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in…
Aiden Carroll | Room 3
Google Hates Your Content Strategy: Making a Deal with the Devil
In this presentation, I will dive into the unyielding march for Google to take complete control of transactional queries in Google. The real estate war with Google versus publishers does not spell doom. Google is giving publishers opportunities in informational queries and unique content. We will look at: The difference…
Dave Snyder | Room 2
Shameful Technical SEO confessions
You’ve heard Bartosz Goralewicz pushing the importance of technical SEO for years. And now that the dust is settling to reveal the latest SEO landscape – one which Google is finally caught up with technical SEO – Bartosz has a confession to make: there’s now another way to do this….
Bartosz Góralewicz | Room 1
15:00
Real-World Technical SEO Puzzles and Solutions
Barry Adams on real-world Technical SEO problem solving… ’nuff said? There’s a lot written about technical SEO and how websites should be perfectly optimised for crawling and indexing. But in the real world websites are messy, confusing, and full of hidden surprises. In this talk Barry Adams will show several…
Barry Adams | Room 1
Using Topic Modelling Frameworks To Win Big With NLP & Semantic Search
Disambiguation is one of the biggest challenges still for search engines and one of the ways in which we can help dramatically is to utilise co-occurrence and topic-modelling frameworks to assist with algorithms driven by natural language processing. You shall know a word by the company it keeps is a…
Dawn Anderson | Room 2
16:00
Intermission
16:30
Safety First! Link Building for Fun & Profit (while mitigating risk)
While Google is punishing what it sees as ‘artificial link building’, the ranking algorithm still places a heavy emphasis on on links, so how do you build links in the safest possible way without falling into the ‘outreach/PR’ trap? This session looks at the various strategies to build your link…
Judith Lewis | Room 1
Mastering SEO Siloing (UnGaggedStyle)
SEO Siloing was a methodology invented by Bruce Clay, and honed over the years, commonly increasing organic traffic several times when implemented properly, Siloing remains one of the top architecture methodologies for websites today. This is a complex process and there are many ways to go wrong. This session presents…
Bruce Clay | Room -1
Negative SEO: The Dark Arts, Part II
Last time RSnake spoke, he blew away conference attendees. Some people said that it was the best presentation of the year. Well, we got RSnake back and he’s agreed to give us another deep dive into his crazy world of hacking, security, and how that effects our bottom line. Without…
Robert Hansen | Room 3
17:30
Opening Night Networking Drinks
Monday 05 November
08:00
Breakfast & Registration
09:00
Introductions
Making Money w Paid Social: 13 immediately actionable tactics to take home & shred
This session is so mind-blowing we can’t reveal details yet, but soon!
Marty Weintraub | Room 1
10:00
Hacking Google: From tracking users to hijacking PageRank
Tom is an experienced Technical SEO and a hobbyist security researcher. In this presentation, Tom will talk about some of the times these two passions have overlapped. He will start with presenting a few tidbits he has found over the years, from identifying which social networks users are logged into,…
Tom Anthony | Room 1
11:00
Morning Networking Break
11:30
How Just Eat feeds Google & Users
Did you know that on the Just Eat website, the number of unique URLs rapidly approaches infinity, which for twenty thousand restaurants could cause crawling issues, pagination, facets and more cause chaos for search engines – for every URL we might also have a mobile URL an Android URL and…
Gerry White | Room 3
How to succeed in an increasingly competitive online market: One-minute videos and Facebook Analytics
Agencies and entrepreneurs spend 80% of their time creating new content and only 20% of their time optimizing it. The smart few do the opposite, letting their greatest hits live forever instead of creating new content on a rigid, arbitrary schedule. Facebook is increasingly a game of evergreen funnels that…
12:30
SEO & PR – Finding Great Links and Ranking Opps in the Crosshairs
Ever since the launch of Google, link-building has been a cornerstone to SEO. But too often, link-building & outreach is only done with SEO metrics in mind. Furthermore, outreach has always been a staple of marketing, so how come links and outreach for SEO are thought of as a separate…
Loren Baker | Room 1
Is Voice Search Really Such A Big Deal?
“50% of all searches will be by voice by 2020” – comScore We’ve all seen statistics like this. They sound impressive, but do they hold up to any scrutiny? And even if people are talking to their devices more, so what? Is it a genuinely new commercial opportunity? In this…
Clark Boyd | Room 2
NLP, Google, Structured Data, Rank Brain, and You
It is a common myth that Google uses Natural Language Processing in its search algorithms, but true NLP is still something search engines struggle with even today. So what does Google do to compensate for this shortcoming? This session will help you understand the history of how Google processes data…
Kristine Schachinger | Room 3
13:30
Lunch Break
14:30
6 Disruptors that Matter to Marketers
Today, we are constantly competing to win the hearts and the attention of our audiences and customers. Consumers are engaging with more [media] content across more devices than ever before and this is disrupting traditional marketing as we know it. The shift is accelerating more as consumers incorporate IOT and…
Christi Olson | Room 2
AI and Machine Learning in PPC Advertising
Artificial Intelligence and Machine Learning are powering the newest, most important features for advertisers on Google Ads and Microsoft BingAds. In this session I will detail the ways that these technologies have been implemented in the advertising platforms. I’ll describe and compare bidding automation capabilities and attribution models. Attendees will…
David Szetela | Room 1
BRAND ENGAGEMENT – LOST money in Vegas? How to MAKE money as an Online Casino Affiliate
Have you ever wondered what really goes on behind the scenes in the running of a casino? It’s a secretive, exciting world that very few get to see first-hand. In the online casino space, it’s no different. This talk includes A rare, detailed, behind-the-scenes look at online casinos The opportunities…
Andrew Stone | Room 3
15:30
How to Get Insight From Crap Data
Nearly all of the data we look at in our daily roles is inaccurate. Whether that is from poorly set up tracking, Google withholding partial data, or even malicious manipulation of our data – it’s hard to know what numbers we should trust. At previous UnGagged events, we’ve learnt how…
Hannah Thorpe | Room 2
Next-Level SEO
You’ve optimized your titles, headings and content. Your site is fast and mobile friendly. Where’s the revenue? This session will show you how to take a great foundation and build on it to make your results even better. You’ll learn about the KICC Method, developed by Jenny Halasz to help…
Grow your business: Your 4 Step Strategy to Building a Sellable Business
Grow your business, sell your business. Whether you’re thinking about selling your business now or not at all, implementing a strategy now to ensure it is sellable is essential. Many business owners wait until it is too late. From experience completing over 550 deals with a combined hundreds of millions…
Thomas Smale | Room 3
16:30
Networking Drinks
23:30
Reuse, Recycle: Everything You Need to Know About Reusing Content
Why waste great content? Why not figure out how to spice it up even more and publish it again? In this session, we will look at the different ways businesses have reused content and the results that have stemmed from doing so. We’ll also run a full content audit to…
Ashley Ward | Room 1
Tuesday 06 November
08:00
Breakfast & Registration
09:00
Introductions
Black Hat Analytics: The end is nigh
Your tracking pixels are weapons which competitors, hackers, and bots can use to disrupt, impact, or even destroy your business – and there’s very little you can do about it. This terrifying talk explores and exposes the kinds of vulnerabilities which are baked into the very heart of the systems…
Jono Alderson | Room 1
10:00
Defense Against the Dark Arts: A Guide to Fighting Against and Recovering from Negative SEO
How can you tell if you were hit by a negative SEO attack? How do you go about recovering? Is there any way to stop an ongoing attack? In this session, Joe will be providing a whirlwind of information on everything negative SEO that can possibly fit into 1 hour….
Joe Sinkwitz | Room 1
11:00
Morning Networking Break
11:30
SEO in 2018: How to Win in a Mobile First World
In this presentation, Catfish will talk about all the mobile-centric SEO developments in 2018 that business owners and Web masters need to be paying attention to, to ensure that they are well positioned to succeed in the new “mobile first” organic search landscape. We will talk about briefly about the…
Catfish Comstock | Room 2
Cutting Edge Email Deliverability and Marketing
This is one Email Marketing session you won’t want to miss! We can’t go into too much detail, In this session, you’ll get best-practice insights on deliverability and marketing from Jeremy Schoemaker, who has bulk-mailed millions per day and also consulted for some rather big-brand companies. Jeremy also has direct…
Jeremy Schoemaker | Room 3
One Size Fits None. Custom Fit Dimensions and Data in Google Analytics, to you
If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy?(*asking for a friend.)…
Jill Quick | Room 1
12:30
How to Build an Online Business You Can Sell for Six, Seven, or Eight Figures
Have you ever dreamed about building a business that can be acquired for six, seven, or eight figures? Learn what you can do today to set yourself and your business up for an eventual profitable exit. In this session, we’ll examine: What are the driving factors behind high-priced exists What…
Mark Daoust | Room 3
Stranger SEO: You’re Telling Your Story Wrong!
Christian A. Dumais has been living and working in Poland for 15 years. When he was first hired by an SEO and Content Marketing agency those many ago, he knew virtually nothing about the search industry, and being the ONLY American in a Polish company, his feelings of being out…
Christian A. Dumais | Room 2
13:30
Lunch Break
14:30
SEO Science: How data-driven decisions transform your competitive analysis and SEO strategy
On-page SEO is the lost art of search engine optimization. But don’t underestimate of tuning the ranking signals ON your website. Why? Because you are in full control and can create the content, structure and factors that are needed. In 2018, the times of guesswork, intuition and gut feeling about…
Why no one listens to your SEO advice, and what to do about it
SEO is the foundation of online business success and the activity that provides the highest possible return on investment. So why does no one give a shit about what you say to them, even when you KNOW it can significantly improve their long term performance? It’s time to climb out…
Matt Whelan | Room 2
17:00
Closing Networking Drinks
Get in the Know
Sign-up for the Latest News from UnGagged
Get notified about speaker announcements, tickets, schedules and much more.